Top 5 Beauty Retail Apps in Brazil Q3 2021 Performance

The beauty retail sector in Brazil saw notable activity in Q3 2021, with the top 5 apps showing diverse trends in downloads and active users. Data from Sensor Tower provides a detailed look at the performance of these leading apps on a unified platform.

O Boticário experienced a fluctuating pattern in weekly downloads, peaking at around 137K in early August before declining to approximately 83K by the end of September. Active users for the app saw an initial rise from 769K to 898K in early August, followed by a gradual decrease to 755K by the end of the quarter.

Beleza na Web - Cosméticos demonstrated a consistent increase in weekly downloads, reaching a peak of around 74K in early September, before dropping significantly to about 8.3K by the end of September. Active users showed a similar trend, peaking at 240K in early September and then declining to 148K towards the end of the quarter.

Natura (Oficial) had a relatively stable download rate, with a peak of 54K in mid-July, and a gradual decline to about 27K by late September. The app's active users remained steady around 280K for most of the quarter, before dipping to 258K by the end of September.

Época Cosméticos: Loja Online saw a steady increase in weekly downloads, peaking at approximately 44K in late September. Active users also showed a consistent growth trend, culminating at around 156K by the end of the quarter.

Representante Eudora had a relatively stable performance in weekly downloads, with numbers hovering between 8.5K and 12K throughout the quarter. Active users for this app gradually increased from 55K in late June to 65K by the end of September.

For more detailed insights and data, visit Sensor Tower.